BLACK GIRL MAGIC PLAYLIST
For Spotify’s year-long ‘Black History is Happening Now’ campaign, we worked closely with 3 rising women creatives to reinvent a multimedia playlist on Spotify with stories for us, by us. Mahogany Browne, Sadé Clacken Joseph, and Theresa Chromati were given creative freedom to take over Spotify’s ‘Black Girl Magic’ enhanced playlist. They used their powers in filmmaking, poetry, and art to take the playlist beyond music and create a collection of beautiful stories through a short film, a docu poem, and visual art under the concept of “reimagining armor” as Black women.
This project was very special to us as it proved we can and should use the Spotify platform to elevate underrepresented voices, and continue to spread and celebrate the message that Black history is happening now, and Black women are a serious force behind every chapter.
To amplify ‘Black Girl Magic: Reimagining Armor’ we hosted a series of intimate dinners and screenings for Black women creators in LA, Chicago, and New York.
Platform: Spotify / Experiential / Social
ACD Art: Shannon Ross
ACD Copy: Kenia Perez
Producer: Cynthia Angel
Director ‘Knight’: Sade Clacken Joseph
Poet: Mahogany Browne ‘Rainbow of Armor’
Artist: Theresa Chromati
Event Photographer: Bunkami Grace