Shannon J Ross
Creative Director

NICKI MINAJ QUEEN

NICKI MINAJ QUEEN

Tasked with creating an OOH display for Nicki Minaj’s long awaited album “Queen”, we went beyond the typical limitations of a billboard to create a world where the album art was brought to life. We were inspired by the Egyptian warrior goddess Sekhmet who is often depicted as a lioness, and Nicki very much resembles in the album art. It was said that Sekhmet’s breath formed the desert, hence the dessert world in the billboards.


Platform: OOH/Billboard

ACD Art: Shannon Ross

ACD Copy: Kenia Perez

Producer: Tara Fraser

Editor: Brendan O’Neil